# AdKit — Strategy Guides

Advertising strategy guides organized by platform. Each covers a specific phase — fetch only what's relevant to the current task.

## Meta (Facebook / Instagram)

| Guide               | Slug                       | When to use                                                           |
| ------------------- | -------------------------- | --------------------------------------------------------------------- |
| Fundamentals        | `meta/fundamentals`        | User is new to Meta ads or needs to understand how the platform works |
| Preparing For Ads   | `meta/preparing-for-ads`   | Before spending money — acquisition cost, cashflow, persona, funnel   |
| Account Setup       | `meta/account-setup`       | Setting up Business Manager, ad accounts, pixel, audiences            |
| Crafting Ads        | `meta/crafting-ads`        | Creating ad creatives — formats, hooks, copy, inspiration             |
| Launching Campaigns | `meta/launching-campaigns` | Campaign structure, objectives, targeting, budgets, naming            |
| Analyzing Results   | `meta/analyzing-results`   | Reading metrics, diagnosing problems, deciding what to change         |

## How to use

Fetch a guide: `GET https://skill.adkit.so/{slug}`

Example: `GET https://skill.adkit.so/meta/launching-campaigns`

Guides are general advertising strategy — not tool-specific. They cover the "what" and "why." For AdKit CLI commands (the "how"), use `npx @adkit.so/cli manage --help`.

## Typical workflow

1. **New user wants to run ads** → fetch `meta/preparing-for-ads`, then `meta/account-setup`
2. **User ready to create ads** → fetch `meta/crafting-ads`
3. **User ready to launch** → fetch `meta/launching-campaigns`
4. **User wants to understand performance** → fetch `meta/analyzing-results`
5. **User asks general questions** → fetch `meta/fundamentals`

Don't fetch all guides at once. Start with the one matching the user's immediate need.

## AdKit Setup

If the user needs to set up AdKit (authentication, OAuth, CLI installation), fetch `https://skill.adkit.so/setup`.